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1
* These metrics are intended to provide a very
general sense of how campaigns should perform
49.00%9.50%24.40%0.00%Top Quartile
2
* Event invitations typically have a
higher average unsubscribe rate.
32.31%4.28%13.34%0.09%Stanford Average
3
 * Bookmark the link to this spreadsheet :) stanford.io/eem 25.50%4.10%15.80%0.20%Non-Profit Average
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11.80%0.10%0.70%0.39%Bottom Quartile
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OwnerTypeDate SentDescriptive Marketo Email NameOpen RateClick RateClick-to-OpenUnsubscribeEngineering Alumni AudienceDelivered
Count		Master
List ID		PG List ID
23
Research & IdeasNewsletter2021-06-17Issue 11825.68%4.24%16.63%0.02%All alumni60002943656496
24
Research & IdeasNewsletter2021-07-15Issue 11923.41%3.14%13.77%0.04%All alumni
25
Alumni RelationsNewsletter2021-07-07Alumni Communications Update34.57%n/an/a0.08%All alumni
26
Alumni RelationsNewsletter2021-07-22SEQ July 202126.99%3.38%12.62%0.10%All alumni
27
SEQ Nov Newsletter 202028.02%n/an/a0.20%
28
SEQ Sep Newsletter 202028.87%n/an/a0.13%
29
SEQ Newsletter May 202031.34%n/an/a0.18%
30
SEQ Newsletter Email Fall/Winter 2019-2029.02%n/an/a0.19%
31
SEQ Newsletter Email Winter 2019 (2/2)26.72%n/an/a0.16%
32
SEQ Newsletter Email Winter 2019 (1/2)29.32%n/an/a0.21%
33
SEQ Newsletter Email Fall 2018 (2/2)26.74%n/an/a0.17%
34
SEQ Newsletter Email Fall 2018 (1/2)26.37%n/an/a0.25%
35
SEQ Quarterly Email Summer 2018 (3/3)27.43%n/an/a0.17%
36
SEQ Quarterly Email Summer 2018 (2/3)27.88%n/an/a0.15%
37
SEQ Quarterly Email Summer 2018 (1/3)28.59%n/an/a0.20%
38
SEQ Summer 201827.93%n/an/a0.17%
39
SEQ Quarterly Spring 201829.12%n/an/a0.19%
40
SEQ Quarterly Email Spring 2018 revised29.12%n/an/a0.19%
41
SEQ Fall Newsletter29.11%n/an/a0.24%
42
43
44
45
46
47
48
49